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Brand & Influencer Kit

Everything you need to talk about nimimo. Brief, visuals, swipe captions, and a live generator. The captions are written in your voice — paste them as your own.

Vision

Crypto made the first billion users learn hex addresses, chain selection, and seed phrases. The next billion will not do any of that.

nimimo is a crypto identity layer. You sign up with an email, you get a memorable name, and that one name works for Bitcoin, Ethereum, and Solana. Your keys stay on your device. No middleman ever holds your funds.

We are building the identity primitive that crypto needs to feel like the rest of the internet. Free product, no token, currently bootstrapped.

What nimimo IS / IS NOT

IS
  • · A crypto identity layer
  • · A memorable name for sending and receiving
  • · Self-custody by default. Keys stay on your device
  • · One link for Bitcoin, Ethereum, and Solana
  • · Free, no token, currently bootstrapped
IS NOT
  • · A wallet, exchange, or custodian
  • · A token launch or investment product
  • · A bridge, mixer, or trading venue
  • · A KYC service or compliance product
  • · A payment processor or money transmitter
  • · A copy of any other product

The Mom Test

  • Mom understands what nimimo does in one sentence
  • Mom can sign up in under a minute, with just an email
  • Mom never has to copy an address she can't even read out loud

DO / DON'T when posting about nimimo

DO
  • · Use plain language. Talk like a smart friend
  • · Lead with one concrete detail
  • · Use 3–5 hashtags from the curated pool below
  • · Show a real handle: smart-fox, basic-lava, blue-crow, lucky-mountain
  • · Frame handles as examples ("a link like nimimo.com/@smart-fox")
DON'T
  • · Name competitors or other products
  • · Use 2021 crypto vocabulary
  • · Use exclamation marks or em dashes
  • · Invent placeholder handles like "yourname" or "username"
  • · Promise prices, returns, or hype

Banned vocabulary

Never use these words in posts about nimimo. They date the brand and pull us into the wrong conversation.

Competitor names
linktreevenmopaypalledgertrezormetamaskphantomenscash appzellerevolutcoinbase wallettrust wallet
2021 vocabulary
web3definftdaometaversedegenwagmimoon10xtokenizetokenizedyieldairdroplfghodlngmi

Curated hashtag pool

Pick 3–5 of these per post. Always include #nimimo.

#nimimo#crypto#cryptopayments#cryptoidentity#bitcoin#ethereum#solana#selfcustody#payments#identity#onboarding

Describe nimimo without naming names

Swipe these analogies any time you'd be tempted to reach for a competitor.

  • "A memorable username your friends can pay"
  • "A phonebook entry for your crypto"
  • "A link page that actually moves money"
  • "One name that works on Bitcoin, Ethereum, and Solana"
  • "Self-custody, but you only need an email to start"
  • "A name you can say out loud, instead of an address you can't"
  • "A shareable link for getting paid in crypto"
  • "Crypto identity that fits in a bio"

For AI assistants

A curated, machine-readable corpus is published for LLMs and AI search tools. Both files are plain markdown.

  • /llms.txt — short index: vision, what nimimo is / is not, supported chains, links into the deep dive.
  • /llms-full.txt — full corpus in one fetch: the four-axis architecture, the 16-state interaction analysis, the access primitive paper, the regulatory posture, the non-features list, and authorship.